About
FamilyFirst is a unique system to ensure parents can confidently know where their children are by tracking the one things today’s kids always have with them – their smart phone. Developed by Groupcall, market leaders in educational software and applications for over 10 years, FamilyFirst has been built with both parents and children in mind. FamilyFirst is not about spying on children Big-Brother-style, but a mechanism to build trust between parent and child about their whereabouts; their self-reliance to get to school, home or friend’s house on time. Further, FamilyFirst gives confidence to children, particularly younger children and teens going out with mum and dad for the first times, that they are just a click away and do know where they are. FamilyFirst provides multiple navigation facilities to help children and parents in knowing where each other are, guiding them to each other and the destinations.

The team behind FamilyFirst have a passion for education technology, as well as the safety and security of children; knowing that kids will be kids, but want them to grow up safely.
Our Team
Lawrence Royston
Managing Director

Has twenty years experience in designing software solutions to solve business problems. After a period developing software in a shipping communications software house, Lawrence started a software development company with Joanne Royston and a couple of colleagues.

The company produced the first windows-based unified messaging and shipbroking database within the shipping community. The company installed software in 50 countries and was a leading provider in the sector.

The company was sold in 2001 to its nearest rival. At the time of sale, the company employed 30 people, had a multi-million pound turnover and had offices in central London. Lawrence was Managing Director.

Lawrence conceived the Messenger product with Joanne and evolved not only the Groupcall product and brand but also relationships with major industry partners. Lawrence deals with design and development for the Groupcall range of products.

Joanne Royston
Operations Director

Joanne has over 15 years experience in accounting and running efficient companies; Joanne ran the customer liaison and accounting functions along with managing the steady running of the shipbroking software business.

Within Groupcall, Joanne is company secretary running all accounting functions, managing customer response and responsiveness. Joanne also provides ongoing day to day customer support and manages the company's relationship with the service providers.

Joanne manages all product implementation and provides training materials and courses to clients in all Groupcall products. She is also involved in setting marketing strategy for the business.

Graham Reed
Product Manager

Graham has 10 years experience working in many aspects of the education sector, from supporting technology and databases in schools to teaching and training young adults, to leading on international product launches, development and management.

Within Groupcall, Graham is the Product Manager for all educational-facing products, delivering new software to the sector and ensuring existing products remain market-leading services to schools.

About Groupcall

Launched in 2001, Groupcall provides tried, tested and trusted communication, data and identity management solutions to organisations within the education, business and public sectors.

Co-founded by Sir Bob Geldof, Groupcall has become one of the education sector market leaders in communication and data extraction tools since launching in 2002.

Our product portfolio comprises of Messenger, Emerge, Alert and Xporter. Groupcall was initially created to improve general and emergency communication between a school and its parents.

The parental communication system, Messenger, enables schools to send personalised SMS, voice or e-mail messages instantly to parents/students/staff or other contacts in a variety of languages. Emerge is the powerful app enabling schools to have an up-to-the-minute copy of their MIS data instantly. The automated data solution product, Xporter is used in approximately 17,000 schools, and by over 65 education authorities and academy groups. This represents around 50% of English schools and the system is known to move information on approximately 5 Million students, every day. The Identity-as-a-service product (IDaaS) is used in many schools across the country. Alert enables business to send SMS, voice or e-mail messages to customers/staff/suppliers in a variety of languages in business critical situations such as business continuity planning.

2006 saw Groupcall announced as the winner of the Daily Telegraph’s Trailblazers Award Scheme as the UK’s leading business in the ‘life of assistance’ sector. In addition Groupcall was awarded the ‘IT Services and Support’ title at Bett 2014, the ‘ICT Leadership and Management’ title at Bett 2013 and the ‘ICT Company of the Year (£1-£3m turnover)’ title at Bett 2012.

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